About Archie

Archie is a self-service app for brand and marketing leaders, consultants, and business owners who want less guesswork and clearer next moves.

Five guided frameworks help you assess pages, plan decision-support content, define brand meaning, substantiate it with evidence, and decide who maintains it. Answer questions, add materials or website links, and receive AI-generated initial findings.

The first pass is not the final word. Review evidence beside findings, correct the details, add supporting evidence, flag unresolved questions, and set next actions. Then download a revised assessment or action plan, with email delivery and a glossary in every completed output.

Individual frameworks are available as one-time purchases, with bundles available. A reusable business profile, saved progress, and separate framework workspaces keep your work together in one app.